I have seen a big jump in the sale of offensive t shirts on my site lately. I am not sure if a different group of people have just discovered my site or if people are just looking to express themselves more these days. I used to get a lot more traffic from women because seventy percent of my sales were women’s funny shirts. So, after seeing that, I advertised in a lot of local women’s publications and events.

Now, with the jump in offensive t shirts I am wondering if I should start advertising at the local bars and sporting events. If it is a certain age group ordering them then I need to figure out what would be the best way to reach them and soon. The holidays are approaching very quickly and I do not want to miss out on those extra sales by not advertising enough to the right gender and age group.

My director of marketing has asked me to include a spot on our checkout form that asks the age and gender of the person who is buying the offensive t shirts and then also the age and gender of the person they are buying the funny shirts for. I thought that this would be a great way to track it.